Patchlamp
Utah service businesses: who has a site of their own
We checked the website links of 5,865 operational independent businesses found through Google Maps searches from Ogden to Santaquin on September 28, 2026. The scan classed 1,227 businesses as having no site of their own: 21%, with 58 unresolved checks excluded from the percentage denominator.
How we counted
The services census used category-by-city searches on Google Maps along the Wasatch Front corridor, from Ogden to Santaquin, on September 28, 2026. The searches covered home services, creatives, makers and retail, and nonprofits. The set includes only businesses Google marked operational; restaurants and chains were excluded. A chain was a name at three or more addresses or a business on the franchise list.
The automated website check used DNS and one HTTP request per site, in one pass. “No site of their own” includes no website link, a Facebook, Instagram or Linktree page in the website field, a directory listing, a dead link, or a free builder subdomain. A check that never returned an answer was classed as unknown, shown in the tables and excluded from every percentage denominator for website status.
Headline
Website classifications for the 5,865 operational independent businesses in the services census; the 58 unknown results are excluded from website-status percentages.
| Website link | Businesses | Share |
|---|---|---|
| No website link | 857 | 15% |
| Facebook, Instagram or Linktree page | 132 | 2% |
| Directory listing | 3 | 0% |
| Dead link | 181 | 3% |
| Free builder subdomain | 54 | 1% |
| No site of their own | 1,227 | 21% |
| Site of their own | 4,580 | 79% |
| Unknown | 58 | – |
| All checked | 5,865 | – |
Established, not marginal
Google review counts and average ratings for the 1,227 businesses classed as having no site of their own and the 4,580 classed as having their own site.
| Group | Businesses | Median Google reviews | 50 or more reviews | Average rating |
|---|---|---|---|---|
| No site of their own | 1,227 | 8 | 215 (18%) | 4.71 |
| Site of their own | 4,580 | 45 | 2,201 (48%) | 4.74 |
By segment
Website classifications by segment, with unknown results shown and excluded from website-status percentages within each segment.
| Segment | Checked | No website link | Social page | Directory listing | Dead link | Free builder subdomain | Own site | Unknown | No site of their own |
|---|---|---|---|---|---|---|---|---|---|
| Home services | 2,425 | 416 | 32 | 1 | 93 | 19 | 1,835 | 29 | 561 (23%) |
| Creatives | 1,732 | 215 | 60 | 1 | 54 | 25 | 1,365 | 12 | 355 (21%) |
| Makers and retail | 1,001 | 164 | 34 | 1 | 14 | 7 | 769 | 12 | 220 (22%) |
| Nonprofits | 707 | 62 | 6 | 0 | 20 | 3 | 611 | 5 | 91 (13%) |
By city
Website classifications grouped by the city whose search first found the business, rather than by a confirmed business location.
| City searched | Checked | No website link | Social page | Directory listing | Dead link | Free builder subdomain | Own site | Unknown | No site of their own |
|---|---|---|---|---|---|---|---|---|---|
| Provo, Utah | 328 | 51 | 12 | 0 | 8 | 5 | 249 | 3 | 76 (23%) |
| Ogden, Utah | 795 | 112 | 24 | 0 | 19 | 11 | 621 | 8 | 166 (21%) |
| Layton, Utah | 494 | 58 | 13 | 0 | 12 | 3 | 404 | 4 | 86 (18%) |
| Bountiful, Utah | 446 | 53 | 8 | 1 | 16 | 2 | 363 | 3 | 80 (18%) |
| Salt Lake City, Utah | 764 | 60 | 11 | 1 | 8 | 3 | 675 | 6 | 83 (11%) |
| West Valley City, Utah | 421 | 93 | 14 | 0 | 18 | 8 | 286 | 2 | 133 (32%) |
| West Jordan, Utah | 414 | 65 | 9 | 0 | 9 | 7 | 317 | 7 | 90 (22%) |
| Sandy, Utah | 434 | 49 | 9 | 0 | 11 | 1 | 360 | 4 | 70 (16%) |
| Draper, Utah | 253 | 34 | 4 | 1 | 14 | 1 | 195 | 4 | 54 (22%) |
| Lehi, Utah | 325 | 52 | 2 | 0 | 13 | 2 | 251 | 5 | 69 (22%) |
| American Fork, Utah | 226 | 38 | 3 | 0 | 12 | 2 | 168 | 3 | 55 (25%) |
| Orem, Utah | 426 | 78 | 6 | 0 | 21 | 2 | 316 | 3 | 107 (25%) |
| Spanish Fork, Utah | 325 | 52 | 8 | 0 | 13 | 3 | 246 | 3 | 76 (24%) |
| Payson, Utah | 214 | 62 | 9 | 0 | 7 | 4 | 129 | 3 | 82 (39%) |
What this does not say
- The services census records Google listings and a website check from September 28, 2026; it is not a survey of owners.
- The services census covers searches from Ogden to Santaquin, not all of Utah or every business in the corridor.
- Google returns at most 60 results per query. Businesses below that position in every query are absent, so the census under-counts the least visible businesses.
- A business classed as having no site of its own may still have a social page, directory listing or free builder site. The classification describes the website link checked, not everything the business may have published elsewhere.
- One automated pass cannot establish whether a website is good, current or mobile-friendly. An unknown result is not evidence that a business lacks a site.
- A city row identifies the search that first found a business; it does not establish that the business is located in that city.
- Google review counts and ratings do not establish revenue, profitability or whether a business needs a website.
If you run one of these businesses
Open your Google listing and follow the website link as a customer would. Check that the link opens the page you want customers to see. Check your listing to see what it shows now; the first fix is free.
Download
Download the CSV of aggregates by city and segment, produced by stats_services.py; it contains no business names, addresses, phone numbers or reviews.
